Ahhhh, the holidays. A time to give thanks. A time to open presents. A time to eat a lot. A time for prospective members to get fat and join your club to work it off!
The single greatest surge in new members each year is the first 2 months of the year. If you’re not ready for it, you might just miss out.
“I usually pull out all the stops in December and January to make as big of a splash as possible”, said Kyle Zagrodzky, CEO of iGo Figure Software and former owner of nine fitness clubs. “Its inevitable. Its human nature. It happens every year. People can’t seem to avoid the decadence of the holidays and want to join a fitness club,” said Kyle.
“The key is to maximize the opportunity. A makeover, new equipment, new service like a Hydromassage bed, or anything else that you can shout about in your advertising or on social media will help,” explains Kyle. “Campaigns that have worked best for my clubs during the holidays are ones that give back to the community. Find a local charity you love. Partner with them to raise money and promote the heck out of it. Not only we people think you’re awesome for helping a local cause, potential new members will love you for it because they know you care.”
Don’t forget to order more key tags. With the new member rush, you’ll need them!
Merry Christmas and Happy Holidays from iGo Figure Software!!